Segmenting your way to pricing profits!

Posted on February 18, 2017
Danielle Mosimann
For many, segmentation is the single critical factor that can drive a differentiated pricing agenda and therefore an accelerated route to profit growth. While this truth may be obvious to most, why is segmentation so difficult to implement in practice? Time and time again the gap between the theory
The short answer: NEVER and ALWAYS! The longer answer: A price increase is always difficult to achieve successfully and yet doing nothing is a gradual recipe for financial disaster. Why? Your costs are never static, so within 5 years your profit margin could easily be ZERO. Of course good