Why do we hear companies talking about a “single version of the truth”? It is because of the frustration they have experienced when multiple people argue about which numbers are correct rather than focusing on what the metrics mean. Finding out what the metrics really mean would allow them to
As our society and economy has evolved, we’ve become accustomed to having an abundance of options in just about any decision we must make.  However, it’s the excessive alternatives we are constantly confronted with that often complicate and delay decision making in our personal and professional lives.  For example, I
Let’s run a simple experiment to see how well the stl() function of the R statistical programming language decomposes time-series data. An Example First, we plot some sales data: sales
One of the challenges of working for a company like AlignAlytics is explaining exactly what it is that one does all day. Nothing scares off a new potential friend quicker than phrases such as ‘data-driven strategy and insight’, accompanied by some vague hand waving, especially if said hand waving usually
A recent AlignAlytics analysis project, reliant on Big Data processing and storage, required complex outlier reporting using the R statistical-programming language. This open-source software, combined with in-house statistical skills, allowed the team to quickly produce reports that are now the foundation of an on-going strategic analysis programme. Unit testing is