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Customer Service AnalyticsBy applying the power of advanced analytics to contact centres, you can auto-score calls with our statistical models, segment your contact centre staff by skills and calls taken and rate staff across a range of metrics.
Salesforce Effectiveness AnalyticsUnderstand the trends and drivers associated with your sales force whilst also creating tools and applications that help improve their method of selling.
Customer Profitability AnalyticsIdentify the customers who are driving profits and unlock strategies for customers where pricing or mix must be tweaked to grow overall profits.
CRM Pipeline AnalyticsCRM analysis not only includes implementing a CRM system but understanding the drivers, gaps and risks associated with your pipeline. Relating analysis to actual sales data highlights how your pipeline relates to future sales.
Many ERP systems only go as far as analysing customer SKU profitability at the Gross Margin level. The AlignAlytics technique uses tried and tested smoothing methodologies tied to various costing drivers which can be automated.
Having access to an ongoing view of the true profitability by apportioning cost centres such as sales effort, marketing, distribution and customer services will significantly improve your strategic insight.
With visibility of low level profitability you can make better decisions about how to focus your business.
Brand Equity Analytics
Brand performance is often obscured by fluctuating market conditions. Prices, market share, distribution and market change all impact profits but it's crucial to assess the growth of your brand outside of these factors.
Our methodology uses market data to achieve clarity on how well your brand is performing and all the related components of this performance e.g. volume, mix, distribution, price and operational brand equity.
Customer Segmentation Analytics
Effective segmentation of your customers is often key in identifying new sales and margin growth strategies. Modelling how these segments are behaving can highlight which strategies need to be applied to individual customers and associated products.
From an analytics perspective, segmentation exercises need to combine existing customer market classifications and product hierarchies with a more dynamic and ongoing approach including indexed metrics focused on behaviour differences e.g. growth, size, margin and pricing.
Revenue Attrition Analytics
We have analyzed attrition in a variety of areas, from subscription based industries, such as insurance, to non-subscription based industries, such as manufacturing, where the decision around when to flag a customer as churned can be key.
Understanding who you have lost and who you are at risk of losing is a key metric to understand but also vital information in the hands of your sales force.
Cross & Basket Selling Analytics
The AlignAlytics cross-selling tool has been developed to make cross-selling analysis simple and easy. Moving beyond heavy statistical tools, we let you interact with your data in intuitive ways and quickly prioritize the most important customer and product growth targets.
Every business model is different. By integrating our commercial understanding of a business with the calculations required for effective cross-selling, we can make detailed suggestions of where to grow your customer and product sales.
Cascaded Performance Metrics
Identifying the metrics that matter most to the business means understanding how bottom-up decisions ‘connect to’ top-down strategic goals and objectives. Using this cascaded logic helps improve forecasting accuracy and create early warning signals for shorter term plans while providing signals for longer term strategic course correction.
AlignAlytics tools and frameworks help develop cascaded performance metrics that extend your line of sight and greater insight into revenue / expense trade-offs and resource allocation decisions. Monitoring the right metrics also enable more collaborative decision-making cycles across the organization.
Forecasting & Predictive Analytics
Forecasting and predictive analysis is not simply an algorithm or statistical formula but needs a business context where data may be complex, sparse or requiring enrichment.
AlignAlytics can provide forecasting analytics ranging from process change, centered around how forecasts are built, to more statistical solutions around adjusting forecasts for human bias, seasonality and volatility.
Integrated Survey Field Research Platform
In partnership with TNS we have developed a survey field research platform that enables enhanced research management.
The platform delivers performance statistics, KPI dashboards and graphs from real-time survey data as well as maps displaying completed routes and stores which facilitates better project visibility.
With real time performance and quality control of field researchers you can monitor survey progress, ensure data isn’t fabricated and target resource to underperforming teams, as well as select regions to be prioritised for research.
Recent trends in risk management have highlighted the need for organizations to include a strategic, performance-based setting when evaluating enterprise-level risks. For many companies this is difficult to do in a dynamic and visual way.
Risk Analytics permits contextual, web-based assessments of risk frameworks connected to your strategic plan or industry performance drivers to enable users to better understand their “risks to strategy execution”. It can also be connected to our Alytic application to provide data exploration and visualization capabilities.
Smart Peer Benchmarking
Many organizations suffer from too much data but not enough insight. This is often driven by having too many metrics or key dimensionality that is too granular to analyse easily.
Smart metrics use Sophisticated Peer-benchmarking and clear league table visualisations to help you to make meaningful comparisons between entities and help you find the needle in your haystack.
Time is short and executives want to know quickly where there is under and over-performance. Important outliers need to be flagged from the complex data detail and allow management to focus on these problem or opportunity exceptions.
Outlier Analytics are used to capture the most relevant outliers and highlight these immediately to the user.
Manufacturing Footprint OptimisationAnalyse the costs and benefits of moving manufacturing between various sites and have your key decisions, such as choosing between small and local or large and international, supported by data.
Supply Chain OptimisationWe offer a range of analytics that enable better understanding of your supply chain in terms of performance, interactions, risks and bottlenecks. Analytics from previous projects have touched upon areas such as:
- Customer performance KPIs
- Supplier KPIs and Impact Analysis
- Inventory Analytics
Product Tail Rationalization
Discover which products are adding value and which would be better off discontinued. We can support a tail rationalisation programme that makes operational savings but actually offers profit improvements
We can model the real impact of various product rationalization scenarios and therefore offer a realistic prediction of likely cost savings. Various strategies to phase out non-value add items, product substitutes and price opportunities can be implemented.
Line Fill Rate – Causal TrackingUnderstand the root cause of your line fill rate performance by examining whether problems are coming from the demand or supply side of the business, inventory or forecasting.
Price OptimaPrice Optima takes Price Edge to the next step with automated pricing recommendations tailored to your organization's strategic needs
- Automated algorithm driven pricing recommendations
- Configurable parameters to adjust algorithm to strategic needs
- Price controls to ensure recommendations minimize risk (i.e. GM, max increase/decrease etc.)
- Full set of reports to visualize price increase / decrease opportunities and results
- Excel downloadable recommendation outputs
The “low hanging fruit” pricing opportunities are typically found in the data complexities of your business and in the tail.
Our experience suggests that a 1-3% margin improvement is possible to implement within a 12 month period without impacting significantly your sales and volumes. AlignAlytics uses an analytical and value based pricing approach to offer very specific customer product pricing recommendations.
Price EdgePrice Edge is a comprehensive and stand alone pricing and competitor insight solution
- Price and product harvesting
Our price harvesting platform can deal with 100’s of sites and 1000’s of SKUs
- Automated insights reports
Analytic reports are refreshed automatically, saving time and delivering insights covering portfolio overlap, online shelf-space, pricing, promotions, competitor trends and much more…
- Additional data integration
Integration with sales / web analytics data offers a more comprehensive data and insights solution.
- Price Edge provides a platform for automated price recommendations via Price Optima