Segmenting your way to pricing profits!

Posted on February 18, 2017
Danielle Mosimann
color wheel by various type of fruits and vegetables from top view
For many, segmentation is the single critical factor that can drive a differentiated pricing agenda and therefore an accelerated route to profit growth. While this truth may be obvious to most, why is segmentation so difficult to implement in practice? Time and time again the gap between the theory