Tesco & Unilever: Brexit or a lesson in pricing?
Over the last 24 hours I’ve heard all the debate, yet I still haven’t fully understood why I can no longer order my Marmite online. As we all know, a Marmite lover will pay over the odds for the black nectar. You either love it or hate it, remember!? So what’s really going on? Having helped many clients manage their pricing communications over the years, I’ve decided this is a bold move by Tesco. It will either help their brand perform for future price increases, bluntly positioning them as a defender of value for their customers, or it will crucify their price...Read More